Kuvvi

Our fees are negotiated individually because each customer has different demands but our charges are typically between 10% and 30% per transaction. 

We will produce a selection of marketing materials for your use. This might include banner adverts for your website, flyers, posters and postcards.
 

Details of each transaction are stored and you can export in MS Excel format. You can then import this data into MS Office so you can run offline marketing campaigns, or upload email addresses into your favourite email bulletin software.
 

We handle configuration, deployment, hosting and technical support for you and your customers. 

Yes. If you aren’t eligible to benefit from GiftAid we just remove any reference to it when we set up Kuvvi for your organisation.

Kuvvi has a clever built in system that can take the information provided by a payer, combine it with built-in templates that we create on your behalf and generate materials for print in PDF form. This means that Kuvvi can generate personalised letters, certificates, photos, membership cards and tickets and deliver them to your supporters without any involvement from you. So, there is no administration involved on your part, no postage charges to impact on your margin and it’s better for the environment too! 

Personal information such as address details are stored by Kuvvi but accessible only to named system administrators at the customer organisation (who are required to login to the system to view this kind of data).

Credit card payments are handled by a third-party service such as WorldPay or Paypal so financial information is never stored by Kuvvi.

Off-the-shelf ‘online shops’ are designed for handling fairly large product catalogues where items and costs change frequently and where customers typically purchase several items in one go. However, sponsorship/membership packages change infrequently and supporters rarely combine adoption and membership which means that off-the-shelf online shop systems are unwieldy, over-complex solutions that are only partially effective.

Kuvvi is designed to specifically meet the needs of your supporters and drive revenue generation throughout the purchase experience which makes a big difference to customer conversion and value of sale.

We know this through our work on www.edinburghzoo.ork.uk/support and through wider research. For example take a look at the website of the world’s leading conservation body - http://support.wwf.org.uk/index.php?page=shop&cid=1

Kuvvi was developed by Futurate - a Sheffield based digital agency with over a decade’s experience of building sophisticated websites. 

It isn’t and there is no catch. We put the hard work in to make it very cost-effective for you to sign-up and because we are sure that your organisation and ours will make a solid return.

We can with your cooperation put your Kuvvi at a subdomain of your website or we’ll make it available at http://yournamehere.kuvvi.com 

None. Kuvvi runs independently and in parallel with your main website. There is no need to get your existing web designers involved because your tailored version of Kuvvi is hosted by us.
 

Development of good quality, commercially-focused web software is very expensive in terms of the initial capital outlay, the time and commitment needed to work with designers and the subsequent ongoing running costs.

Affordable off-the-shelf online shop software that is provided by other web designers is general purpose, while Kuvvi is specifically created for visitor attractions and charities that can benefit from sponsorship/membership/ticketing/events.

In short, we’ve invested tens of thousands of pounds in development so that you don’t have to.

Yes. Any revenue generated from supporters would go directly into your account and we'd invoice you every month at a pre-agreed level of commission.

Off-the-shelf eCommerce systems are generally designed for handling fairly large product catalogues where items and costs change frequently and where customers typically purchase several items in one go. However, sponsorship/membership/ticketing packages change infrequently and payers rarely combine one type of product with another, which makes the usual off-the-shelf online shop systems overly complex for supporting this type of transaction. 

Kuvvi is designed to specifically meet the needs of your supporters and to maximise the value of each purchase, which makes a big difference to customer conversion and value of sale. We know this through our work on www.edinburghzoo.ork.uk/support and through wider research, for example take a look at the website of the world’s leading conservation body - http://support.wwf.org.uk/index.php?page=shop&cid=1 - and note how the process of purchasing membership or adoption bears little resemblance to a typical online shop (which supports our view that the Kuvvi way of doing things is the right way for attractions and charities). 

Our fees are negotiated individually because each customer has different demands, but our charges are typically between 10% and 30% per transaction.
 

Yes you can. Kuvvi can automatically produce personalised letters, gift-cards etc based on the information entered by a payer, and using templates uploaded when we set Kuvvi up for you. This material can be made available to the payer for immediate download, or we can configure Kuvvi to restrict access to system administrators who can then print collateral which can be posted or provided in person.

If we sold Kuvvi as a package then some of our customers simply wouldn’t be able to afford it because of the amount of time it’s taken our team to design and implement the system. 

A commission-based model, with no initial set-up charges means you can deploy Kuvvi without having to raise an initial sum. It also means that if you aren’t sure whether products such as sponsorship or membership are right for you, you can use Kuvvi to run pilot schemes safe in the knowledge that you’ve not had to commit any resource beyond a few hours of staff time.

It's all part of the service. Kuvvi can be tailored to match your organisation's identity closely enough to give a smooth and complementary 'look and feel'.

Details of each transaction are stored and you can export in MS Excel format. You can then import this data into MS Office so you can run offline marketing campaigns, or upload email addresses into your favourite email bulletin software.
 

Yes. If you aren’t eligible to benefit from GiftAid we just remove any reference to it when we set up Kuvvi for your organisation.

Because kuvviSponsor is an off-the-shelf system, set-up time is 4 weeks or less and there are no up front deployment costs. Fees are negotiable on an individual basis (between 10% to 30% per transaction), which means that running a profitable scheme is highly viable with Kuvvi. 

Our research indicates that those attractions and charities that sell supporter benefits online, usually do it in the same way that they might sell physical gifts such as books, but this doesn’t reflect the way that supporters typically want to buy sponsorship/membership packages. Furthermore it doesn’t allow attractions or charities to cross-sell or up-sell, make the most of Gift-Aid or optional additional donations. The bottom line is that the online shops that are offered by most attractions/charities are not making the most of each selling opportunity to maximise revenue. Think about it this way, if 3500 people purchase an adoption pack at £30 and 10% of those are persuaded to donate a further £5 at point of sale that’s a further £1750 per annum. Similarly out of those 3500 if 10% more are persuaded to opt-into GiftAid then your revenue might increase by £2940. 

It is standard practice for sponsorship to be linked to an animal species, not a specific animal, and this is covered in the standard terms and conditions that Kuvvi displays to supporters. Alternatively some organisations introduce a clause into their T&C's that allows them to shift sponsorship to another creature. 

Our experience is that supporters are very comfortable with downloading personalised items such as certificates online (which is the approach adopted by the WWF).

Kuvvi supports online or offline fulfillment and we recommend that services like adoption/project sponsorships are 'tiered'. Higher value packages would consist of the personalised collateral (generated by Kuvvi), plus items that are sent through the post, such as cuddly toys or books. If you want to send your adoption pack through the post then Kuvvi will create the adoption pack for you and provide you with address details in Excel format so you can easily generate personalised letters and mailing labels.

Adoptions usually run for a period of 12 months. Kuvvi will automatically email supporters as expiry approaches and the system can be set up to automatically offer discounts on renewal or the purchase of other packages such as membership. 

Your supporters want to form a bond with the exhibits/projects that they (or their family or friends) love, and adoption schemes make it easy for them to do this, while offering you an alternative revenue stream.

A well marketed adoption scheme can make a big difference to your income (we know this because of our work with established visitor attractions) and if you examine the websites of many of the world’s famous zoos and wildlife charities (for example) you’ll find that most of them run schemes of this type. 

Yes. We handle configuration, deployment, hosting and technical support for you and your customers.
 

It's all part of the service. Kuvvi can be tailored to match your organisation's identity closely enough to give a smooth and complementary 'look and feel'.

The benefits that attractions offer to their sponsors varies widely. It’s true that larger attractions like major zoos offer adopter events and experiences, but these demand premium prices. A simple adopter’s pack consisting of a certificate, photo, factsheet and annual discount card for use at your gift-shop or cafe can be automatically created and delivered by email by Kuvvi and the fulfillment charges are negligible. Include a cuddly toy or book that’s sent through the mail (remember that we can handle this) and you can add £10 - £15 to the retail value of an adoption pack.

From the perspective of an attraction such as a wildlife park, a membership scheme  makes it more cost-effective for a regular visitor to attend (and spend money at the attraction). It also allows an attraction to develop a relationship with those visitors who have the most interest in its work and exhibits (and are therefore most likely to support it financially). 

Each ticket is uniquely identified using a barcode and numerical identifier (where appropriate we can also include the purchaser's name and address). Tickets can then be checked against an Excel spreadsheet that has been exported from Kuvvi, or we can deploy KuvviEPOS to allow you to scan tickets on entry.

Tickets are made available to online payers in a digital form immediately after payment has been taken. They then print the ticket out and bring it with them when they visit.