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Off-the-shelf eCommerce systems are generally designed for handling fairly large product catalogues where items and costs change frequently and where customers typically purchase several items in one go. However, sponsorship/membership/ticketing packages change infrequently and payers rarely combine one type of product with another, which makes the usual off-the-shelf online shop systems overly complex for supporting this type of transaction.
Kuvvi is designed to specifically meet the needs of your supporters and to maximise the value of each purchase, which makes a big difference to customer conversion and value of sale. We know this through our work on www.edinburghzoo.ork.uk/support and through wider research, for example take a look at the website of the world’s leading conservation body - http://support.wwf.org.uk/index.php?page=shop&cid=1 - and note how the process of purchasing membership or adoption bears little resemblance to a typical online shop (which supports our view that the Kuvvi way of doing things is the right way for attractions and charities).