Kuvvi

Our research indicates that those attractions and charities that sell supporter benefits online, usually do it in the same way that they might sell physical gifts such as books, but this doesn’t reflect the way that supporters typically want to buy sponsorship/membership packages. Furthermore it doesn’t allow attractions or charities to cross-sell or up-sell, make the most of Gift-Aid or optional additional donations. The bottom line is that the online shops that are offered by most attractions/charities are not making the most of each selling opportunity to maximise revenue. Think about it this way, if 3500 people purchase an adoption pack at £30 and 10% of those are persuaded to donate a further £5 at point of sale that’s a further £1750 per annum. Similarly out of those 3500 if 10% more are persuaded to opt-into GiftAid then your revenue might increase by £2940.